CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and ...

The organization’s “Never Chase Reality” push comes as the sport prepares for stronger interest and engagement from fans and ...

Despite this, most go-to-market models remain enterprise-centric and underserve SMBs. Traditional sales methods rely on ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst ...