Checco joined the agency in 2024 as executive director of accounts. Succeeding her in that position is Aaron O'Keefe, who was ...

Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches ...

The President of the United States has a great gift idea this holiday season: Watches with his name on them that he is ...

"It's important to bring clarity to some of the players," he said, alluding to what many believed was an uncertain future for ...

Gauff was previously partnered with BMW. Her new 5-year deal with Mercedes-Benz is reportedly valued at $90 million, ...

TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ad spend and contextual targeting for YouTube.

"Roblox aggressively markets to young children, but fails to protect them from sexual predators," Florida Attorney General James Uthmeier said.

House lawmakers advanced a version of the Kids Online Safety Act that would require platforms to establish "reasonable" policies addressing specific harms to minors -- including threats of violence, ...

For the 2026 Winter Olympic Games, NBCUniversal is bringing back its creator program, featuring exclusive on-the-ground coverage from influencers recruited in partnership with YouTube, Meta, and ...

New ways for brands to use creator talent on Instagram and Facebook include improved performance data and a new "Partnership Ads API" with live, user-generated content mentioning a brand and affiliate ...

Back in January, PepsiCo introduced Pepsi Wild Cherry Cherry & Cream as its newest “permanent” flavor addition, also available in a zero sugar version. Less than a year later, PepsiCo is ...

Havas has acquired French data consulting and engineering firm Unnest, which the Paris-based ad-marketing group said would boost its expertise in designing and deploying data platforms. Unnest will be ...