During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

This content is password protected. To view it please enter your password below: ...

Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what ...

On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...

Ottenere un vantaggio strategico nel 2025. Comprendere le tendenze del marketing globale, bilanciare il marchio con le prestazioni e misurare i media in modo olistico con intuizioni basate sui dati.

How can broadcasters and sponsors fuel the momentum? Interest in women’s sports is growing at a meteoric pace. The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa ...

Mejore el descubrimiento y la participación con metadatos de contenido fiables. Las soluciones Gracenote de Nielsen ofrecen datos ricos y estructurados que potencian la búsqueda, la personalización y ...

Trends beim Fernsehkonsum in den U.S.A. Navigieren Sie mit Präzision durch die TV-Landschaft. The Gauge GaugeTM von Nielsen gibt Aufschluss darüber, wie das US-Publikum jeden Monat seine Zeit mit ...

NEW YORK – November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor ...

As kids closed their books to end another school year, TV usage trends in June began to turn the corner after a four-month seasonal lull that began in February. For kids 2-17, streaming and video ...

Le domande sulla privacy possono essere inviate via e-mail a: [email protected] ...

As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you ...