In the US, YouTube haseffectively replaced the traditional primetime model for men, becoming“a place where information, commentary, entertainment, and identity collide”,accordingtoa new report.

Brand revitalisation does not always mean just changing logos and packaging; do more than that—reshape perceptions and reconnect with newer audiences and younger generations. Reviving historic assets ...

OpenAI’s “Code Red” is a reminder that the AI platforms marketers increasingly depend on are being rebuilt under competitive and financial pressure, as Anthropic chases a colossal valuation and both ...

Social media is becoming less social, TV is increasingly online, and a world-first law in Australia sets out what is and isn’t social media – but this opens up questions about what social media is and ...

This report summarises the latest research from WARC Media, with a focus on media's new normal. Since 2021, global ad spend growth has consistently outpaced increases in GDP; marketers are setting ...

YouTube and Facebook are the most popular social media platforms in the United States and used daily, says a recent report from the Pew Research Center, while a new study about social media is the ...

Experience-led growth is the proven path forward, as companies that consistently deliver a strong experience across all channels often achieve more than double the revenue growth of lagging ...

Enshittification” is the defining commercial challenge for marketers in 2025, representing the erosion of value and trust that occurs when brands deliver products and services of ever-declining ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown. Every week we’ll guide you round the latest thinking on a key topic, ...