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YouTubeOptima Training (UK) Limited
Understanding Customers - An overview of Customer Empathy Mapping
A short overview of the Customer Empathy Map, developed by XPLANE. This is a useful tool that can be used to help businesses better understand their customers. An updated version of a video that we published in March 2015. The video breaks down like this: 0:00 Introduction to the Customer Empathy Map 0:19 Uses of the Customer Empathy Map 1:02 ...
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