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YouTubeMatthew Encina
Building a Brand – Redesigning a Business Start to Finish
Watch the entire behind-the-scenes process of building a brand. 🛍️ Thanks to @shopify for sponsoring this video: https://www.shopify.com/matthewencina/ Video Overview At the start of 2025, I joined Mode as their Chief Design Officer with my first task: rebranding the company. Working alongside my colleague Ben Burns, we embarked on an ...
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Wealth on Instagram: "A bottle that literally only opens when you connect with another person is one of the smartest social experiments a brand has ever launched 👀 Coca-Cola designed this special “pair bottle” for college campuses to solve a growing problem. Students were spending less time meeting new people in person, so Coke engineered a bottle cap that can only twist open when it locks with a second bottle. The only way to drink it is to find someone else with one and open them together. Ea
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