Is your associate an asset… or a liability? I once had a young doctor tell me he was saving $60,000 just to hire an associate. Here’s what I told him: 👉 Done right, an associate pays for themselves in 30–60 days — with the new patients they produce. You could hear the gears turning. Everything he believed about associates was about to change. The old associate model? ❌ Dead. That’s why most associateships end badly. The new model is different. It’s called Win-Win Associates — where owners win,

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