A rancher tried to ensure he doesn’t deforest the Amazon. He failed.
0:10
ReutersSTEPHEN EISENHAMMER
A rancher tried to ensure he doesn’t deforest the Amazon. He failed.
A rancher tried to ensure his cattle don’t drive Amazon deforestation. Lax land titles, weak law enforcement and Brazil’s opaque beef business made him fail.
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285 reactions · 100 shares | Meet the Johnson family of Flying Diamond Cattle Ranch, who are committed to preserving the land, preventing disease and building a legacy that lasts for generations to come. This documentary is a tribute to every person who puts Cattle First and we’re proud to promote this way of life among producers and consumers. Watch the entire documentary at www.CattleFirstMovie.com. #CattleFirst | Boehringer Ingelheim Cattle Health | Facebook
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285 reactions · 100 shares | Meet the Johnson family of Flying Diamond Cattle Ranch, who are committed to preserving the land, preventing disease and building a legacy that lasts for generations to come. This documentary is a tribute to every person who puts Cattle First and we’re proud to promote this way of life among producers and consumers. Watch the entire documentary at www.CattleFirstMovie.com. #CattleFirst | Boehringer Ingelheim Cattle Health | Facebook
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