There are 4 variations of your logo that you need for marketing. The first is your main logo. It typically will have the full company name and a sub-mark that symbolizes the company. The 2nd is a variation. Your logo may not always work with all color schemes. For example, you may want to use a different logo for a white background versus a black background. The 3rd is a simplified version. There will be times when you don’t have enough space and you need a logo that fits in condensed areas. And