Avoid These Marketing Mistakes for Your Business Success
TikTokyurielkaim
Avoid These Marketing Mistakes for Your Business Success
Avoid These Marketing Mistakes for Your Business Success
922.5K viewsJan 20, 2023
Marketing Strategy Case Studies
في عالم البزنس، هناك لحظات تُثبت فيها العلامات التجارية أن الجرأة نفسها يمكن أن تكون استراتيجية نمو. PopCorners دفعت 7 ملايين دولار مقابل إعلان لا يتجاوز 30 ثانية في الـ Super Bowl. قرار يبدو مجنونًا على الورق… لكنه ضاعف المبيعات خلال أسابيع فقط، ورفع حصتهم السوقية من 3% إلى 6% تقريبًا. لماذا؟ لأنهم فهموا شيئًا بسيطًا، لكنّ معظم الشركات تغفله: السوق لا يكافئ أفضل منتج، بل المنتج الذي يعرف كيف يخلق لحظة ثقافية. استخدمت PopCorners ثلاث أدوات قتلّت اللعبة: قيمة ثقافية جاهزة: عنوان مسلسل أيقوني مثل
1:00
في عالم البزنس، هناك لحظات تُثبت فيها العلامات التجارية أن الجرأة نفسها يمكن أن تكون استراتيجية نمو. PopCorners دفعت 7 ملايين دولار مقابل إعلان لا يتجاوز 30 ثانية في الـ Super Bowl. قرار يبدو مجنونًا على الورق… لكنه ضاعف المبيعات خلال أسابيع فقط، ورفع حصتهم السوقية من 3% إلى 6% تقريبًا. لماذا؟ لأنهم فهموا شيئًا بسيطًا، لكنّ معظم الشركات تغفله: السوق لا يكافئ أفضل منتج، بل المنتج الذي يعرف كيف يخلق لحظة ثقافية. استخدمت PopCorners ثلاث أدوات قتلّت اللعبة: قيمة ثقافية جاهزة: عنوان مسلسل أيقوني مثل
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